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A Simple Guide for Installing Google Tag Manager

Thursday, April 28th, 2016

Google Tag ManagerWeb analytics tools are widely used by the website owners and online marketers. There are many types of web analytics tool available in the market. Google Analytics is one of the widely used analytics in the world. In this article, you will read the tips for easily installing the Google Analytics with the help of Google Tag Manager. There are some perquisites required for making things work. First, you have to set up a Google Analytics account, which is available for free of cost. You can easily set up a Google Analytics just like opening an email account.

Upon setting up the Google Analytics account, you can find the procedures for obtaining the Google Analytics Tracking ID. This ID should be pasted on the coding section of your website or webapp, which needs to be tracked. You need to paste this code on every page, which requires to be tracked. Pasting and tracking all the ID and codes of the webpage is really time-consuming. In order to avoid this situation, you can make use of Google Tag Manager. Now, you may ask how do I install Google Tag Manager? Just keep on read this article to get more information with respect to Google Tag Manager.

With GTM, you will have a new interface, from where you would be easily able to manage all the scripts easily. You have two ways to install Google Tag Manager on WordPress. The first way is using the WordPress plugin, and the next one is placing the code in the template by yourself. Each method comes with its own set of advantage and disadvantages. Installing with WordPress plugin is very easy and the plugin does not change when changing the theme. The only disadvantage of using WordPress plugin is that it should depend on the third party for working.

Hope the above tips would have helped to gain some basic knowledge on installing Google Tag Manager. You could learn more by browsing the guides and tutorials on the Internet.